PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two different digital marketing strategies used to generate website traffic. PPC is a paid advertising method where businesses pay a fee each time one of their ads is clicked.

SEO, on the other hand, is a free, organic way to improve a website’s ranking in search engine results. The main difference between the two is that PPC results are immediate while SEO results may take longer to achieve. PPC allows you to buy your way to the top of search engine results, while SEO helps you to earn your way to the top through optimizing your website and building backlinks.

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).

• Your max. CPC is the most that you’ll typically be charged for a click, but you’ll often be charged less – sometimes much less. That final amount that you’re charged for a click is called your actual CPC.
• If you enter a max. CPC bid and someone clicks your ad, that click won’t cost you more than the maximum CPC bid amount that you set.
• You’ll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).
• CPC pricing is sometimes known as pay-per-click (PPC).

Google Ads (previously known as Google AdWords) can be a powerful tool for driving traffic and sales to your business, but it depends on the nature of your business and how you use the platform.

Google Ads allows you to create and display ads on the Google search engine and other Google properties (such as YouTube) and reach a large audience quickly. It can be an effective way to target specific keywords and demographics. It also allows you to set a budget and only pay when someone clicks on your ad.

However, Google Ads is not a one-size-fits-all solution. It’s important to consider factors such as the nature of your business, the competitiveness of your industry, and your advertising budget.

It’s recommended to conduct a thorough research of your audience, industry and the competition to understand how you can use google ads to your benefit. Our professional team of Google Ads experts can help you in creating an effective campaign.

Google Ads Quality Score is a rating given to each of your keywords that reflects the relevance and quality of your ad, keywords, and landing page. It’s used to determine how much you’ll pay for each click and how often your ad will be shown.

The quality score is calculated on a scale of 1 to 10, with 10 being the highest. The score takes into account various factors such as:

• Relevance of your ad and keywords to the search query
• The relevance and quality of your landing page
• The historical click-through rate (CTR) of your ads
• The relevance and quality of your ad’s content
• The relevance of your ad to the search query

The higher your Quality Score, the less you’ll pay for each click and the better your ad’s position will be. Google uses this score to determine the relevance of an ad, so a higher score will mean that your ad is more likely to be shown to users and also be in a higher position on the search results.

Google Ads uses Quality Score as a way to ensure that users are presented with the most relevant and useful ads. Advertisers with higher Quality Scores will typically pay less per click and have their ads shown more often than those with lower scores. Improving the Quality Score is an ongoing process and requires continuous monitoring and optimization of your ad groups and campaigns.